RoofLife in the News

RoofLife on Breakfast Television: A New Era in Roofing

Joined by hosts Devo and Rick Campanelli, RoofLife is featured on Breakfast Television to introduce our eco-friendly roof rejuvenation service to homeowners across Toronto and the GTA. Learn how we’re helping extend roof life by up to 15 years.

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Video Transcript

00:00:00 – 00:00:53
if you’re in need of a new roof but the cost is holding you back Rick Campanelli is live in a toico to show us a new alternative that will save you tons of money Rick good morning what’s happening good morning dvo it is all about rejuvenating your roof this morning I’m here with Brett mitsub from roof life that’s right nice to meet you Brett nice to meet you Rick how’s it going it’s going great this morning beautiful day we have here to work on roofs and uh tell us about roof life

00:00:26 – 00:01:27
yeah we’re excited to be here to talk to your viewers today about roof roof life and roof roof Rejuvenation and what roof Rejuvenation is so it is a new Innovative product and service to the Home Improvement industry that we have brought uh to the Canadian market and it is formulated to extend the life of your current existing ashall shingles gotcha now what we did yesterday Rick is we actually did a small portion of the roof we rejuvenated can you tell me what you see the differences I’m looking up at

00:00:56 – 00:01:53
this roof I see the young man put doing this thing but over here yeah you can see a different color on the far left side and as we make our way over it’s a little lighter so obviously that’s been treated already that side that side has been treated and that’s one of the small benefits of the Rejuvenation is to actually bring the natural colors back to the actual shingle that has been dried out for over this roof here is 15 years old we really bring and rejuvenate that back but it goes even deeper than

00:01:24 – 00:02:20
that so right now you see saurin here actually applying the product good job there sain on to the actual roof okay that’s what’s coming out I see so that’s the solution that is our green soy technology okay that’s what’s bringing the shingles back to life and I also want to tell you about roof life ourselves we are a wholly Canadian owned company that we are bringing this to the Canadian Market but more specifically to the GTA and the surrounding areas now just I want to add to the viewers at

00:01:53 – 00:02:49
home this may be a new product and service to Canada but it’s been in the United States for over 8 years and it is exploding down there w where they’ve done over 2 20 million uh shingles Square fet shingles down in the state so it’s actually taken off and we want to do the same here up in Canada it’s tried it’s tested uh so how does it all work yeah so let’s talk about the green soy technology itself right so the green soy technology we use is right here this milky substance is

00:02:20 – 00:03:16
96% soy oil so it is biodegradable it’s planet people and pet friendly right and so some of the benefits and I’ll show you right here so what we have is a 15 year old shingle what do you notice on here well this looks 15 years old but this looks brand new yeah so again the color is bringing right right up again right so we’re rejuvenating that color but more importantly is increasing the actual flexibility of the shingle as well so that as shingles age they curl up and we want to bring them back down

00:02:49 – 00:03:43
so that they don’t get blown off by hard winds secondary if I flip it over you can see that it’s actually penetrated right through the shingle right so now you’re really saturating that shingle to get it its rejuvenation but the magic here people see all these granules y you probably see them in in your down spouts right so when these start coming off that means your shingles are degrading but these are very important for the shingle because they actually block the UV and protect the shingle itself so

00:03:16 – 00:04:05
those they’re important so let’s do a quick little test I’m going to give you a wire brush right oh I use this this morning for my hair perfect okay this side this is a 15year old SC what do you notice here oh it’s all coming off all the granules are coming off let’s get that off that’s not been treated side maybe one or two yeah that’s it that’s what it’s doing so it’s increasing your grit retention by 55% and protecting your shingle so we don’t need to get rid of our old shingles

00:03:40 – 00:04:30
anymore we just add this solution to it and this it seems like it could save a lot of money for people yeah it’s correct it will save you tons of money up to 80% of an actual roof replacement cost and we can do this at a 5e 10 year 15 20 year roof CH love it I love it I might bring some of this back cuz I might use this it’s if it’s rejuvenating shingles what imagine what it could do for for our skin Devo this stuff right here I’ll bring some back to you back to you in the studio brand new moisturizer

00:04:05 – 00:04:25
I like it rick campenelli right there which is amazing uh shouts to the entire crew that’s working hard and soaring Up on the Roof soaring up there this morning all right we have a great

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